Andrew Tan ... ‘We are looking at Malaysians working in Singapore using the second link as our main customers as the project is located just minutes away from Singapore via Tuas.’
NUSAJAYA: Country View Bhd is banking on strategic location as the main selling point of its latest property project Nusa Sentral.
Marketing manager Andrew Tan said potential buyers would be attracted to its location within the development of Nusajaya in Iskandar Malaysia.
“Nusajaya is the key element in Iskandar. Many developers started projects within the development zone years ahead before Iskandar was launched,” he told StarBiz at the launch of the project on Sunday.
Phase one of Nusa Sentral comprises of 312 units of five-room double-storey link houses with built-up areas ranging between 2,100 and 2,300 sq ft. The units would be priced between RM338,000 and RM380,000.
Tan said the gross development value of phase one was RM117mil and the project, which sits on a 121.40ha site along Jalan Gelang Patah-Lima Kedai, would keep the company busy for eight years.
Iskandar, the country’s first economic growth corridor covering 2,217 sq km in the southernmost part of Johor, was launched on Nov 4, 2006.
Nusajaya, which spans 9,600ha, is one of the five flagship development zones in Iskandar. The other four are the Johor Baru City Centre, Eastern Gate Development, Western Gate Development and Senai-Kulai.
Tan said Nusajaya was progressing well with two major projects – Kota Iskandar and Puteri Harbour Waterfront Development – already completed.
Other projects slated for completion here include the Newcastle University Medical Campus, Marlborough College, Netherlands Maritime Institute of Technology and Legoland Theme Park.
Tan said accessibility to the area would improve when the RM1.3bil New Coastal Highway linking Nusajaya and Johor Baru city centre was completed by the end of 2011.
“We are looking at Malaysians working in Singapore using the second link as our main customers as the project is located just minutes away from Singapore via Tuas,” he said.
He said apart from Malaysians working in Singapore, the company would target home buyers looking to upgrade from nearby areas such as Gelang Patah, Ulu Choh, Pontian, Pekan Nenas and Skudai.
He said the company would also bank on its pricing strategy as the on-going development projects within a 10km radius from Nusa Sentral were targeted at different market segments.
By The Star
